Rex Teets and I were the speakers at today's meeting, each of us speaking about our business. Rex spoke at length about the air purification systems that he represents. I spoke about the following points:
* Every person in the room will be exposed to 5,000 marketing messages today, including Al's Starbucks cup (Al always drinks Starbucks at our meetings), the brochure from Rides and Smiles (we had just given them a contribution) and the logos on the back of the cars in the parking lot.
* Branding and Messaging are key to any business' survival and growth.
* The MarketBuilding Team is a full-service marketing agency. Our job is to:
* Help structure and develop a firm's image
* Develop a strategy to get your message out
* Help focus on your objective, audience, budget, timeline and unique selling proposition (USP)
* Implement your strategy in a way that makes sense for your business
* Bring together the best marketing tools to suit your business, audience, message and budget. Tools we can bring to bear include:
* Advertising specialties
* Public relations
* Web site development
* Brochures
* Trade shows
* Newsletters
* It's not creative unless it sells (David Ogilvy)
I finished by reminding the club they can find our agency at www.marketbuilding.com. Our slogan is UNIQUE MARKETING SOLUTIONS. PROFITABLE RESULTS. And they can sign up for a free marketing newsletter by visiting our website. If they prefer, they can get free marketing advice at www.askmrmarketing.com.
I had fun doing that. I just hope I didn't speak too fast.
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